Strategic communications services for the tobacco prevention
and cessation programs of Public Health Division Health Promotion and Chronic Disease Prevention Section (HPCDP), Tobacco Prevention and Education Program (TPEP), which is responsible for the Smokefree Oregon social-marketing brand and accompanying campaigns, as well as management and maintenance of culturally specific social marketing campaigns, including Vive Sin Fumar. Strategic communications services include to: audience and messaging research; creative development; creative testing; purchase and placement of advertising; social media development, strategy, and maintenance; website strategy and maintenance; community engagement for materials development; campaign monitoring and evaluation; and training and technical
assistance on strategic communications for local public health authorities, community-based organizations, regional health equity coalitions, and Tribes and Tribal organizations.