Description: Minnesota State intends to enter a three-year agreement with EAB Global, Inc. for its Targeted .edu Content Strategy service (TECS), a website-enhancement service for higher-education institutions. The service uses proprietary technology, AI-engine optimization, and analytics to build brand impact and drive awareness, engagement, and conversion throughout the enrollment funnel. The notice cites integration with Winona State University's existing EAB services and access to higher-education AI benchmarking as the sole-source justifications.
HigherEducation · MN, US
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